The impact of american TV series 'Gossip Girl' on young adult females Essay - 1

The impact of american TV series Gossip fille on young adult females (consumerism, product placement, opulence modus vivendi) - Ideol - Essay ExampleWith more access to social media and exposure to advertisements, todays youth be receiving overwhelming amount of information. Besides leisure choices, Television is moulding their day-to-day preferences and trying to influence them to sorb a certain unrealistic lifestyle as they view in their favourite TV series. other major theme is unhealthy influence of media on the health and personality building decisions. Be it an set out to follow an unhealthy lifestyle, acting like an adult or having an access to recent branded goods, at that place is a constant comparison between real lives and what is being visualized on the TV (Toffoletti 2008, pp.72-5 McRobbie 2008, pp.534-42). On the contrary, these TV shows provide an opportunity to view how certain characters exhibit an ideal behaviour in operose situations which can be learned b y the audience (Hill 2011, pp.354- 357). Consumerism has affected spending patterns and buyers behaviours importantly all around the globe. The eras prominent brands occupy major market share by strategizing techniques that appeal to the youth. This is in spite of buyers prior awareness of the fact that advertisements only show the brands that they want viewers to buy. The effort to induce positive perception in the consumers is so overwhelming that it has a tendency of bear upon decisions of even the most knowledgeable buyers (Romeo 2009, pp.18-25). The Television sector is not far behind in this belt along and they also strive to increase their viewership. Television is a powerful medium that reaches billions of viewers on a daily radical (Turow 2005, pp.105-113). Trends introduced through this medium affect millions of young viewers on daily basis (Spalding, 2010). An upcoming trend that continues to gain prominence over traditional television receiver commercials is marketin g brands in television series or movies whereby, big corporations avail their products to actors in a television series as subdivision of costume and decor as a marketing strategy as is the case in the TV series Gossip Girl. The TV series is based on a best-selling series of novels compose by Cecily von Ziegesar about the tumultuous life of Manhattans Upper East Sides elite young adults. The important themes in the TV series revolve around the love life, relationships, deceit, rivalry, power, and money together with luxury lifestyle of the main characters. The series, created by Josh Schwartz and Stephanie Savage, was first premiered on The CW in late September, 2007 (Spalding, 2010, p.3-67). Although, researches done by Turow (2005, pp. 105-113) and Saplding (2010) illustrate how TV, curiously sitcoms, affect behavior and preferences of consumers Keum et al. (2004, pp. 372-391) present a different opinion by saying that media creates social brain and status consciousness which leads to spurring an awareness of the social responsibilities associated with consuming and a pursuit of status-oriented lifestyles. These researchers were of the opinion that the release in social and status consciousness occurs as a result of viewers obsession with emulating the behaviours and attitudes portrayed with the characters they hold in high esteem. This approach infers that TV series such as Gossip Girl plays a role in influencing viewers social and status consciousness, which in turn affects their attitudes and behaviours with regard to lifestyle and consumer choices. For example,